There are no reasons why people with specific characteristics would want to become costumers of a product or services that are aimed at them. Nine of ten dollars spent on such advertising go down the toilet. The rest, who were lucky, can't really explain why.
Take Louis Vuitton bags. It may seem that the target audience here is the most successful and wealthy people on the globe, looking to own something made by virgin's hands somewhere in Italy, in daylight.
But we all know that bags are made somewhere far away, in hot and moist Malaysian factories, while people who are buying those aren't that wealthy — hairstylists, housemaids, teachers and nurses. Can you imagine that someone will advertise Louis Vuitton to these people? Call me when it happens, please. I'll eat my shorts!
Let's look at ElevatedX CMS and try to find out how to improve website performance running by this powerful content management system.
Since today all the stories about development progress, new ideas in our scope, plans and related technical information will be published as short reports. More prominent articles will stay around, but those will be placed alongside, so those two things don't mix.
The conventional concept of the target audience was invented by marketologists to justify budgets in front of their superiors. In other words, it's bullshit — there is no such thing as a target audience.
Here is a simple self-identification #lifehack: call yourself not the way you are today, but the way you are planning to become tomorrow...
I'm sure you have read about the importance of backing up your data a thousand times already. I am not going to say that I didn't.
Have you ever heard about new job title terms such as UI or UX professionals? No? Meanwhile, these particular words (alongside many other warlock spells) are so widespread in resumes...
Curiously that so many people, especially poets and sculptors, chant the keystone as a unique element of an arch. Reality is a bit different, though, since all the stones in an arch are keystones — they have the identical function and carry the equivalent load.
A long time ago, people used oil lamps to illuminate the streets. Nobody ever tried to style those to look like a cave torch. It was a cast-iron pillar with an oil burner on top. They decorated it with an ornament because it looked better that way, but that was everything they ever did.
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